Adobe Firefly
Adobe
Adobe's generative app for images, video and audio using Adobe and partner models.
Best for: Commercially safe visualsVisit Adobe Firefly (opens in new tab)
AI tools directory
9 AI image and video tools for marketing
Checked on 6 October 2026 · 8 free or freemium · 1 paid
Short answer
What are ai image and video tools for marketing?
AI image and video tools generate or edit visuals, presenters and short videos from text prompts, useful for social posts, ads and explainer content.
Compare at a glance
| Tool | Maker | Pricing | Best for |
|---|---|---|---|
| Adobe Firefly | Adobe | Freemium | Commercially safe visuals |
| Canva AI | Canva | Freemium | Social graphics and ads |
| CapCut | ByteDance | Freemium | TikTok and Reels editing |
| Descript | Descript | Freemium | Podcasts and talking videos |
| HeyGen | HeyGen | Freemium | Avatar videos and translation |
| Ideogram | Ideogram | Freemium | Text-heavy graphics |
| Midjourney | Midjourney | Paid | Artistic campaign imagery |
| Runway | Runway | Freemium | Generative video clips |
| Synthesia | Synthesia | Freemium | Training and explainer videos |
All 9 tools in detail
Freemium
Canva AI
Canva
AI tools inside Canva for generating images, copy and on-brand designs for marketing.
Best for: Social graphics and adsVisit Canva AI (opens in new tab)
CapCut
ByteDance
Video editor with AI captions, effects and generators, popular for short-form social content.
Best for: TikTok and Reels editingVisit CapCut (opens in new tab)
Descript
Descript
Edits video and podcasts by editing the transcript, with AI cleanup and an editing agent.
Best for: Podcasts and talking videosVisit Descript (opens in new tab)
HeyGen
HeyGen
AI avatar video tool that turns scripts into talking-head videos and translates them with lip-sync.
Best for: Avatar videos and translationVisit HeyGen (opens in new tab)
Ideogram
Ideogram
Image generator that excels at rendering readable text, useful for posters and ad creatives.
Best for: Text-heavy graphicsVisit Ideogram (opens in new tab)
Midjourney
Midjourney
Image and video generator known for highly stylized, artistic visuals from text prompts.
Best for: Artistic campaign imageryVisit Midjourney (opens in new tab)
Runway
Runway
AI video generation and editing suite for creating and transforming clips from prompts.
Best for: Generative video clipsVisit Runway (opens in new tab)
Synthesia
Synthesia
Creates presenter-style videos with AI avatars and voiceovers in many languages.
Best for: Training and explainer videosVisit Synthesia (opens in new tab)