Knowledge hub · Reference
Webmaster tools for every search engine
Verified against official sources · Last checked 6 October 2026
Short answer
Each major search engine has its own free webmaster console where you verify your site, submit sitemaps and see indexing problems. For most sites Google Search Console and Bing Webmaster Tools are essential; Yandex, Naver, Baidu and Seznam matter for their home markets. IndexNow instantly notifies Bing, Yandex, Seznam, Naver and others of changes — Google does not use it.
Where do I verify my site for each search engine?
Microsoft Bing
Bing Webmaster Tools
Global; also powers Copilot answers and several partner engines
IndexNow (Bing, Yandex, Seznam.cz, Naver, Yep, Internet Archive, Amazonbot)
IndexNow protocol
Instant URL-change notification shared among participating engines; Google does not participate