Every SEO and AI tool worth knowing — 194 in one place

Fast, large-scale rank tracker with on-demand updates, competitor data and AI search visibility tracking.

Adobe's generative app for images, video and audio using Adobe and partner models.

Rank tracker covering thousands of search engines and locations, plus AI search visibility reporting.

SEO platform known for its backlink index, plus keyword, competitor, audit and rank tracking tools.

Content editor that grades drafts against search intent and ranking pages, with AI rewriting help.

Measures brand mentions and citations across AI Overviews, ChatGPT, Perplexity and other assistants.

On-page SEO report, SERP checks and redirect tracing, plus Ahrefs metrics for paying users.

Free site audits and backlink data for websites you verify ownership of.

Platform plus expert support for building content programs that win AI search recommendations.

Yandex's AI assistant for Russian-language chat, search answers and file analysis.

WordPress SEO plugin with on-page checklists, schema, local SEO and broken-link management.

Applies on-page SEO, schema and pre-rendering site-wide so search and AI crawlers can read pages.

Maps live 'People Also Ask' questions from Google into a tree of related queries.

Checks whether ChatGPT and Google AI Overviews mention a business and gives weekly action plans.

Visualises the questions and phrases people search around a topic, built from autocomplete data.

Generates marketing copy and predicts which variations will perform best for each channel.

Control your business details on Apple Maps, Wallet and Siri; renamed from Apple Business Connect in 2026.

AI agents that write SEO posts, fix technical issues and post to Google Business Profiles.

Credit-based GEO platform tracking how AI engines answer and cite questions about a brand.

Baidu's webmaster platform for site verification, link submission and indexing data in China.

Claim and manage your business listing on Bing search and maps; can import from Google.

Bing's console for indexing, search performance, site scans and IndexNow submissions.

AI-driven reputation and customer experience platform for reviews, listings and messaging across locations.

Enterprise suite for monitoring, influencing and measuring how AI agents represent brands.

Enterprise platform for crawling, log analysis and making large sites visible to search engines and AI agents.

Privacy-focused AI assistant in the Brave browser that grounds answers in Brave's independent search index.

Enterprise SEO and content platform with large-scale keyword data, automation and performance reporting.

Enterprise SEO suite whose AI Catalyst module reports brand presence in Google AI and ChatGPT.

Local SEO platform for local rank tracking, citation building, listing management and review monitoring.

Outreach CRM for finding contacts, sending personalised pitches and tracking link-building and PR campaigns.

Bulk-generates SEO articles from keyword lists and publishes them straight to your CMS.

AI tools inside Canva for generating images, copy and on-brand designs for marketing.

Video editor with AI captions, effects and generators, popular for short-form social content.

General-purpose AI assistant that chats, searches the web and cites sources for everyday questions.

Crawler: OAI-SearchBot, ChatGPT-User

Public dataset of real Chrome user experience metrics, available via API, BigQuery and CrUX Vis.

AI assistant for writing, analysis, coding and web-searched research with cited sources.

Crawler: Claude-SearchBot, Claude-User

API and console for building with Anthropic's Claude models, including managed agents.

Grades content for topical completeness and readability and helps plan topics for search and AI answers.

Content optimization platform that grades drafts for relevance and tracks discoverability in search and AI.

Enterprise models for generation, embeddings and reranking, ideal for search and retrieval features.

Enterprise organic marketing platform for SEO and AI search visibility, content and site monitoring; absorbed Searchmetrics.

Enterprise SEO and AEO platform tracking brand visibility in AI answers and traditional search.

Builds keyword reports, structured content briefs and grades drafts in one workflow.

Experience analytics with heatmaps, session replay and surveys; Hotjar has been merged into it.

Go-to-market AI platform automating sales and marketing content through workflows and agents.

Builds shareable dashboards from Search Console, GA4 and other sources; renamed back from Looker Studio.

Monitors page speed and Core Web Vitals with scheduled lab tests and real-user data.

Chinese AI chat assistant built on DeepSeek's open-weight models, strong at reasoning and code.

Edits video and podcasts by editing the transcript, with AI cleanup and an editing agent.

Shows a page's metadata, headings, links, schema and indexability in one click.

Scans a website and gives plain-language SEO and AI-visibility fixes for small businesses.

Anonymized AI chat with several third-party models, plus AI-assisted answers in DuckDuckGo search.

Crawler: DuckAssistBot (Search Assist)

Baidu's ERNIE-powered chatbot and search assistant for Chinese-language users.

GEO platform using large prompt panels to measure and improve brand standing in AI models.

Surfaces fast-growing topics and products before they peak, using search and social signals.

Simple, cookie-free website analytics focused on privacy and fast-loading tracking.

Platform where experts answer media and publisher questions to earn quotes, mentions and links.

Researches SERPs, builds briefs and drafts optimised content, then tracks search and AI visibility.

Researches, drafts and optimizes articles for Google rankings and AI citations.

Generates and monitors customer reviews and feedback across review sites from one dashboard.

Tracks brand mentions in AI answers and generates content to raise citation rates.

Adds absolute search volumes and growth data to Google Trends and tracks rising trends.

AEO platform that tracks AI mentions, finds real prompts and recommends content fixes.

Generative answers built into Google Search, summarizing results with links for follow-up exploration.

Crawler: Googlebot

Event-based analytics measuring traffic sources, engagement and conversions across web and apps.

Manage how your business appears in Google Search and Maps, including hours, photos and reviews.

Google's AI assistant for chat, research and creation, connected to Search and Google apps.

Crawler: Googlebot (opt-out token: Google-Extended)

Prototype in AI Studio and integrate Gemini models into products through the Gemini API.

Suggests keyword ideas with search volume ranges and bid estimates from Google Ads data.

Shows how Google crawls, indexes and ranks your site, with query data and issue alerts.

Deploys and manages tracking tags and scripts on a site without editing code each time.

Shows how interest in a search term rises and falls over time and across regions.

AI writing assistant that checks grammar, tone and clarity across browsers and apps.

Writing assistant that fixes grammar, adjusts tone and rewrites or generates text anywhere you type.

Chat assistant with real-time web and X post access, plus image generation.

Very low-latency inference API serving popular open models on Groq's custom chips.

Tests page load speed from multiple locations with waterfall charts, Lighthouse data and monitoring.

Revived daily email of journalist source requests, relaunched in 2025 after Featured bought it from Cision.

Highlights long sentences, passive voice and complex words to make writing clearer.

AI avatar video tool that turns scripts into talking-head videos and translates them with lip-sync.

Hub for open models, datasets and demo apps, with hosted inference options.

Finds and verifies professional email addresses for outreach, with built-in cold email campaigns.

Ecommerce platform that enriches product data and writes SEO product descriptions in bulk.

Image generator that excels at rendering readable text, useful for posters and ad creatives.

Marketing content platform using brand-aware AI agents for campaigns, SEO copy and translation.

Cloud crawler and log analyser showing how search and AI bots actually crawl large sites.

Ad-free subscription search engine with a built-in AI assistant across multiple models.

Clusters large keyword lists by SERP overlap and turns clusters into content briefs.

Clusters keywords by search intent and turns clusters into AI content briefs and drafts.

Generates long-tail suggestions from autocomplete on Google, YouTube, Amazon, Bing and other platforms.

Shows search volume, CPC and related keywords alongside Google, YouTube and other sites.

Finds where competitors appear in AI answers but your brand doesn't, and drafts fixes.

Generates long-form SEO articles and recommends topics from Search Console data.

Beginner-friendly keyword finder that highlights low-difficulty long-tail terms; part of the Mangools toolkit.

Open-source auditing tool in Chrome DevTools scoring performance, accessibility, best practices and SEO.

Traces every hop of a redirect with status codes, headers and canonical details.

Monitors your backlinks around the clock and alerts you when links are gained or lost.

In-depth backlink auditing suite for spotting risky links, building disavow files and researching competitors.

Keyword-based tracker for brand rankings and citations across a dozen AI search engines.

Geo-grid rank tracker showing how Google Maps and AI rankings vary across a service area.

Scans search results to find keywords where weak or small sites already rank.

Enterprise website crawler for technical SEO, accessibility and site-speed monitoring; formerly Deepcrawl.

Dedicated link intelligence index with Trust Flow and Citation Flow metrics and historic backlink data.

Analyses your content inventory to find topical authority gaps and plan what to write next.

Content strategy tool that maps topic gaps and prioritizes what to write next.

Privacy-focused, open-source analytics you can self-host free or use as a paid cloud service.

Connects B2B writers with expert sources for quotes; formerly Help a B2B Writer.

Assistant built into WhatsApp, Instagram, Facebook and its own app for answers and image creation.

Crawler: Meta-WebIndexer, Meta-ExternalFetcher

Free session recordings and heatmaps that reveal how visitors click, scroll and get stuck.

Microsoft's consumer AI assistant that answers questions using Bing results across Windows, Edge and mobile.

Crawler: bingbot

Image and video generator known for highly stylized, artistic visuals from text prompts.

Mistral's developer platform (formerly La Plateforme) for its models, agents and deployment.

Mistral's AI assistant and work agent for web search, documents, research and coding.

Crawler: MistralAI-Index, MistralAI-User

Finds keyword ideas with volume, difficulty and SERP analysis, with a few free queries monthly.

Checks backlinks, linking domains and Domain Authority, with limited free queries each month.

Distributes and syncs business listings to directories and helps manage reviews.

SEO toolkit with keyword research, site audits, rank tracking and Domain Authority link metrics.

Displays Domain Authority, link metrics and on-page elements for any page or search result.

Naver's webmaster tool for site verification, sitemap submission and crawl diagnostics.

Desktop crawler for Windows and macOS that detects over 100 on-page and technical issues.

Semantic content editor with NLP term suggestions and competitor analysis at a low price.

Content optimization tool using SERP and semantic analysis to guide AI-assisted writing.

Tracks rankings across search engines and AI assistants, with segmentation and white-label reports.

AI built into Notion for drafting, summarizing, searching workspace knowledge and running agents.

Technical SEO platform combining crawl data with server logs and analytics for data-led decisions.

Pay-as-you-go API for OpenAI's GPT models, image generation, speech and agent tools.

Single OpenAI-compatible API routing requests to hundreds of models from many providers.

Monitors brand mentions and cited links across AI search engines and suggests improvements.

Compares a page with ranking competitors and recommends precise on-page term and structure changes.

Reports Core Web Vitals field data and Lighthouse lab results with fixes for any public URL.

Tracks brand visibility, position and sentiment across ChatGPT, Perplexity and Gemini prompts.

Answer engine that searches the live web and returns summarized answers with numbered citations.

Crawler: PerplexityBot, Perplexity-User

Web-grounded Agent API (successor to Sonar) and Search API for building cited answer features.

Outreach platform that combines prospecting, personalised email sequences and CRM for link building.

Lightweight, cookie-free web analytics with a simple dashboard; self-hosted edition is open source.

Tracks daily rankings in organic, Maps and video results, plus AI answer visibility.

Enterprise platform that monitors brand presence in AI answers and runs agents to improve it.

Alibaba's chat app for Qwen models covering text, images, video and documents.

Matches journalists with expert sources so brands can earn press mentions and links.

Feature-rich WordPress SEO plugin with schema builder, redirects, Search Console stats and content checks.

Tracks brand visibility, citations and sentiment across many AI engines, with page audits.

Agency SEO platform combining site audits, backlink checks, rank tracking and automated marketing reports.

Flags redirect chains and HTTP status codes for every page you visit.

Done-for-you link-building service that secures placements on relevant publisher sites on a pay-per-result basis.

Checks whether a page's structured data qualifies for Google rich results and flags errors.

AI video generation and editing suite for creating and transforming clips from prompts.

Lightweight AI writer with dozens of templates for emails, captions and short copy.

Validates any Schema.org markup in JSON-LD, Microdata or RDFa, independent of Google features.

Desktop crawler that audits sites for broken links, redirects, metadata and technical issues; free up to 500 URLs.

Monitors how AI platforms portray a brand and serves AI-optimized page versions to bots.

Affordable SEO platform combining rank tracking, audits, keyword and backlink research and client reporting.

SEO suite whose OTTO agent automatically deploys technical, on-page and content fixes.

Broad marketing suite covering keyword research, competitor analysis, audits, backlinks, rank tracking and AI visibility.

Semrush toolkit that measures brand mentions, sentiment and share of voice in AI answers.

Browser extension for on-page analysis, broken links, hreflang checks and SERP previews; now bundled with Keywords Everywhere plans.

Desktop software bundle of Rank Tracker, WebSite Auditor, SEO SpyGlass and LinkAssistant.

Displays meta tags, headings, schema, hreflang and links of the current page instantly.

Automates keyword research, article writing, publishing and link building for websites.

Cloud-based site auditor with on-page checks, rank monitoring and backlink overview.

Enterprise SEO platform covering rankings, technical SEO, content and AI search with automation features.

Lightweight, ad-free WordPress SEO plugin handling metadata, schema, sitemaps and redirects.

Adds SEO metrics to search results and audits pages; rebuilt from scratch by Semrush in 2026.

Lightweight rank checker with a free instant SERP lookup and low-cost tracking plans.

Budget-friendly suite for keyword research, competitor analysis, site audits, backlinks and rank tracking.

Simple rank tracker that turns keyword positions into an estimated traffic-based performance index.

Estimates website traffic, channels and audience behaviour to benchmark competitors and markets.

Shows brand visibility, cited sources and referral traffic from AI chatbots alongside web analytics.

SEO suite centred on its Visibility Index, tracking domain performance across markets over time.

Desktop and cloud crawler that prioritises technical issues and explains them in visual, client-ready reports.

Monitors technical health, rankings and Search Console data across many sites in one dashboard.

Content intelligence platform combining SEO, accessibility monitoring, analytics and content quality checks.

Free daily email of journalist queries from HARO's original founder, with strict reply rules.

Reveals competitors' organic keywords and paid ad history to inform SEO and PPC strategy.

Enterprise SERP tracker handling very large keyword sets with daily data and SERP feature tracking.

Scores drafts against top-ranking pages and suggests terms, structure and length for better coverage.

Content editor that scores drafts against top results and tracks AI search visibility.

Creates presenter-style videos with AI avatars and voiceovers in many languages.

Local marketing software for listings, reviews, social posting and local rank tracking.

Fast, automated WordPress SEO plugin with sensible defaults and a per-page SEO status bar.

Cloud platform for serverless inference, fine-tuning and GPU clusters on open models.

Multi-location marketing platform for listings, reviews, local posts and location analytics.

Low-cost SEO tool for keyword ideas, site audits, rank tracking and competitor snapshots.

Identifies the CMS, frameworks, analytics and other technologies a website uses.

Runs detailed page-load tests on real browsers and locations, with filmstrips and waterfall analysis.

Local SEO software and services for citation building, local rank tracking and reputation.

Daily rank tracker with keyword research, local tracking and a WordPress integration.

Website review tool with SEO audits, keyword tracking and white-label reports for selling services.

Long-running keyword research tool offering long-tail suggestions with volume and competition data.

Enterprise AI agent platform producing on-brand marketing and sales content with governance controls.

AI search growth platform that tracks visibility in AI assistants and generates content to close gaps.

Monitors indexing, search queries and site diagnostics for Yandex search.

Enterprise platform syncing location data, listings and reviews across search engines, maps and AI tools.

Popular WordPress plugin for titles, meta tags, schema, sitemaps and real-time content analysis.

Web search, contents and research APIs that feed real-time results to AI agents.