Baidu Search Resource Platform
Baidu
Baidu's webmaster platform for site verification, link submission and indexing data in China.
Best for: Chinese marketVisit Baidu Search Resource Platform (opens in new tab)
SEO tools directory
13 Analytics and webmaster tools
Checked on 6 October 2026 · 11 free or freemium · 2 paid
Short answer
What are analytics and webmaster tools?
Webmaster tools from each search engine show how it crawls, indexes and ranks your site; analytics tools show what visitors do after they arrive, including visits from AI assistants.
Compare at a glance
| Tool | Maker | Pricing | Best for |
|---|---|---|---|
| Baidu Search Resource Platform | Baidu | Free | Chinese market |
| Bing Webmaster Tools | Microsoft | Free | Bing and Copilot visibility |
| Contentsquare | Contentsquare | Freemium | Conversion optimisation |
| Data Studio | Freemium | SEO reporting dashboards | |
| Fathom Analytics | Fathom Analytics | Paid (free trial) | Privacy-friendly analytics |
| Google Analytics 4 | Free | Traffic and conversion analysis | |
| Google Search Console | Free | Every website owner | |
| Google Tag Manager | Free | Tracking setup | |
| Matomo | InnoCraft | Freemium | Privacy and data ownership |
| Microsoft Clarity | Microsoft | Free | UX behaviour insights |
| Naver Search Advisor | Naver | Free | South Korean market |
| Plausible Analytics | Plausible Insights | Paid (free trial) | Privacy-friendly analytics |
| Yandex Webmaster | Yandex | Free | Russian-speaking markets |
All 13 tools in detail
Free
Bing Webmaster Tools
Microsoft
Bing's console for indexing, search performance, site scans and IndexNow submissions.
Best for: Bing and Copilot visibilityVisit Bing Webmaster Tools (opens in new tab)
Contentsquare
Contentsquare
Experience analytics with heatmaps, session replay and surveys; Hotjar has been merged into it.
Best for: Conversion optimisationVisit Contentsquare (opens in new tab)
Data Studio
Builds shareable dashboards from Search Console, GA4 and other sources; renamed back from Looker Studio.
Best for: SEO reporting dashboardsVisit Data Studio (opens in new tab)
Fathom Analytics
Fathom Analytics
Simple, cookie-free website analytics focused on privacy and fast-loading tracking.
Best for: Privacy-friendly analyticsVisit Fathom Analytics (opens in new tab)
Google Analytics 4
Event-based analytics measuring traffic sources, engagement and conversions across web and apps.
Best for: Traffic and conversion analysisVisit Google Analytics 4 (opens in new tab)
Google Search Console
Shows how Google crawls, indexes and ranks your site, with query data and issue alerts.
Best for: Every website ownerVisit Google Search Console (opens in new tab)
Google Tag Manager
Deploys and manages tracking tags and scripts on a site without editing code each time.
Best for: Tracking setupVisit Google Tag Manager (opens in new tab)
Matomo
InnoCraft
Privacy-focused, open-source analytics you can self-host free or use as a paid cloud service.
Best for: Privacy and data ownershipVisit Matomo (opens in new tab)
Microsoft Clarity
Microsoft
Free session recordings and heatmaps that reveal how visitors click, scroll and get stuck.
Best for: UX behaviour insightsVisit Microsoft Clarity (opens in new tab)
Naver Search Advisor
Naver
Naver's webmaster tool for site verification, sitemap submission and crawl diagnostics.
Best for: South Korean marketVisit Naver Search Advisor (opens in new tab)
Plausible Analytics
Plausible Insights
Lightweight, cookie-free web analytics with a simple dashboard; self-hosted edition is open source.
Best for: Privacy-friendly analyticsVisit Plausible Analytics (opens in new tab)
Yandex Webmaster
Yandex
Monitors indexing, search queries and site diagnostics for Yandex search.
Best for: Russian-speaking marketsVisit Yandex Webmaster (opens in new tab)